A previously cited study by IBM Institute breaks down what is driving consumer choices today and reveals that 40% of consumers across all sectors and industries are purpose driven- i.e. making purchases based on ethics, beliefs, and personal values like eco-consciousness. Nowhere is this fact more apparent in death care than in the rapidly rising interest and enthusiasm for green burial in recent years. Let’s dive into the real environmental impact of green burial and how it compares to other disposition methods.
Since green burial typically means no body bag, no embalming, the most ecologically friendly biodegradable body covering possible, as well as no use of an elevator, graves dug by hand, only natural monuments and markers, only biologically degradable clothing, no jewels, no maintenance of burial grounds, and more people buried per graveyard, it has a significantly lower environmental impact than traditional burial, and even cremation. According to data from NFDA, 60% of funeral planners are interested in green burial as of 2022, up from 55.7% in 2021. However, there are other studies that cite even higher interest in green funeral services. A 2021 study by Kates Boylston Publications found that a whopping 84% of those surveyed said that they would consider green burial if those services were offered at a funeral home.